While we are all trying to make our business predictions based on the current events, the truth is there are just too many unknowns and many different ways that things can change. That being said, there are always ups and downs in business, from smaller hiccups to big unknowns and disruptors like economic downturns.
For those of you out there - particularly in the real estate business, we’ve rounded up some good advice articles that will hopefully help you plan your path as you navigate choppy seas.
For Marketing and Communication
Times of stress, confusion, and uncertainty are not times to bury your head in the sand and disappear on your contacts. Communication is key to establish yourself as a trusted advisor, to stay connected, and to build future business by not being forgotten when so much is going on.
This great article posted on Inman discusses how to stay in touch in a sensitive way during crisis and what type of information you can provide to your contacts. Their advice? The biggest mistake agents and brokers can make right now is not using this time to shine as trusted real estate advisers by crafting responsible, thoughtful, factual and compassionate messaging.
In addition, there’s a great article from an agent who worked through the Great Recession and has some great tips for running your business, including and effective marketing approach:
Acknowledge that lives are being upended in ways none of us could have imagined.
Establish yourself as a professional, experienced agent who is a reliable source of relevant information.
Differentiate yourself as the agent who acts as trusted adviser and always puts her clients’ interests first.
While our current circumstances are strange and may seem never-ending, we can’t let this stop us from being a thought leader and a positive influence for the many business contacts we may have. That’s why LoLo has continued to send our Local Gift of the Month and support local, and why you should continue to communicate with and support your contacts during this time.
