Why Limit the Number of Gifts a Recipient Can Get?
I can’t add my [best friend/client I just closed with/person I just met at book club, etc.]!
We know it can be frustrating when you are not able to add a contact to your engagement program, but we’re trying to protect the integrity of the system. By only allowing each gift recipient to receive a single gift from a single sender, we preserve the perceived value of that touchpoint and keep our recipients from becoming numb to the novelty of the program. Our system will allow the recipient to choose which sender they’d prefer to receive the gift from each month. If they do nothing, it will default to the sender that added them first. They will also be added to your waitlist, which means if they are removed from their current sender’s list they’ll be available to you.
Why would you restrict who we can send gifts to?
The goal of our program is to help agents stay top of mind and we believe that if a recipient is receiving gifts from multiple senders that will erode the value we offer. You aren’t top of mind if they receive the same gift from someone else. Think of it like a gift registry - you wouldn’t buy a gift for someone that they’ve already received from someone else (not intentionally anyway).
Why make the recipient choose which sender they’d like to receive the gift from? Feels like that could get awkward.
While rejection doesn’t feel great, we think it provides our senders with great feedback on the quality of their relationships. If a recipient opts to receive the gift from someone else, you know that you’re likely not their go-to service provider. No other marketing service is going to provide you that type of feedback. We’re hoping to create meaningful, authentic relationships, and getting this feedback helps you to do that. We’re also looking out for our end user - in a world where privacy and choice matter, we want to make sure they have a say in the messages being delivered to their inbox and phone.
I’m close with another salesperson and our contact lists overlap. How do we decide who can send gifts to whom?
We recommend you and your fellow salesperson work with LoLo or your brokerage to create a team account to use for your joint contacts. You can co-brand by adding a joint photo, updating your contact info to reflect both of your names, and create a joint email address to share for your account. That way you can both provide value without the headache of deciding who contacts belong to.
I added a contact to my waitlist, how long will I have to wait for them?
It’s hard to say. When a gift sender unsubscribes from the Gift of the Month, their contacts are released from the waiting list of the other salespeople. A contact also becomes available if they are removed from another sender’s list. Many of our senders opt to re-enroll each year due to the success of our program, so there’s no way to know when a contact will become available. If the waitlists become large in a particular market, we’ll open up another gift program. This will allow you to enroll your clients in a similar program that will send a different gift each month.